Facebook bid strategies: Lowest cost or target cost?
One of the most important factors that directly affects Facebook Ads performance is choosing the right bid cost strategy. The lowest cost or the targe...Read more
The best way to gain IG followers
You can choose from many ways to increase the amount of your followers on Instagram. Instagram itself has started to provide us with IG ads. These one...Read more
Which tools lead to better result from DPA?
The success of dynamic ads on Facebook is influenced by the right setting. You can use tools right from Facebook or third-party developers which can h...Read more
In 2019, we want to double the amount spent on managed ads to 40 million euros
Last year we managed our clients' investments in online advertising of an amount of € 20 million. Thanks to the growth of our five branches, we expect...Read more
We manage Tefal’s ads and social networks
We have been successfully managing performance campaigns for individual brands belonging to Groupe SEB (Tefal, Rowenta and Krups) in the Czech Republi...Read more
5 Tips for Writing Facebook Ad Texts
Facebook ad texts are one of the factors that influence the success of each ad. When creating ad texts, it's important to focus not only on brief mess...Read more
We opened a new branch in Bratislava
Since August 2018, Business Factory has had 5 branches. Along with Brno, Prague, Warsaw and Dubai, we have now added Bratislava. You could say the new...Read more
Our campaign for Raiffeisenbank has shone in the IEA18 competition
Third place in the Internet Effectiveness Awards is the success for Business Factory! And many congratulations should go to Lenka Multáňová. With her...Read more
We won 3 awards at the 1st Instagram Awards 2018
On October 3, 2018, the Instagram Awards 2018 took place in Prague. We did not win the main categories, but we took first place in the category DADA a...Read more
10 Tips for Preparing Campaigns in Google Ads for Christmas
Up to 86% of shoppers were reached by digital ads in the 2017 pre-Christmas period. And as Christmas gets closer, every good PPC specialist should sta...Read more
How to set up your Google Ads campaigns before Black Friday and Cyber Monday
On Black Friday, shops are always bursting at the seams. People start shopping for Christmas and want to take advantage of every discount and event. B...Read more
Facebook helps advertisers drive retail sales
It is clear that Facebook is doing everything in its power to keep advertisers happy and help them reach their advertising goals. They do so by releas...Read more
We've tested "Customize Placement Ads"
Facebook recently introduced a new "Personalization" feature, or "Asset Customization," which is based on selecting different creative sizes for diffe...Read more
10 Steps to Effective Brand Building Online
Building your business just on performance-based advertising is almost as foolish as chasing after money and career without taking care of your physic...Read more
Facebook Communities: Who helps admin groups in the Czech Republic?
Community Leadership Circles (CLC) is a program for local admins of Facebook groups, pages or events to connect administrators with each other and all...Read more
How to shop in Dubai?
The Business Factory digital agency has seven branches around the world, and most of its employees have come from the Czech Republic and Slovakia. How...Read more
5 Tips for Foreign Online Campaigns
The economy is at its height. Companies are thriving and are not afraid to expand abroad. In their initial enthusiasm, they create a new website, plan...Read more