Synot Auto's goal was to get as many contact forms filled as possible. Thanks to our Google Ads campaigns, 15 interested people have requested more information about a specific BMW model. And 6 of them, in the end, decided to buy a car with a total value of around 8 million CZK.
Like Peugeot, Citroën decided to test the power of Facebook as a channel for getting contacts of new car buyers. Ad formats in conjunction with the ROI Hunter platform have brought in nearly a thousand new potential customers in 10 weeks.
Emil Frey Czech Republic
Emil Frey Czech Republic, a member of the Swiss group of the same name operating in 12 European countries, is also a major car dealer in our country. In April, Emil Frey first tested active customer acquisition in a new environment – on the social network Facebook.
The popular "7 days Peugeot" campaign has also been transferred to Facebook- and they did well. With video ads, carousel postings, remarketing, and Lead Ads, over a dozen days, over 100 buyers have received a significantly lower lead price compared to non-Facebook campaigns.
BMW - MINI Clubman
BMW's premium brand at the end of 2015 was probably the first automaker in the Czech Republic to use the new Lead Ads format. In collaboration with the Initiative Media Agency and the specialized Business Factory agency, they’ve decided that Facebook will acquire test drive registrations in a six-door new release MINI Clubman.