We have always been striving to push the boundaries of marketing through technology; In the beginning of Business Factory, we created a system that managed thousands of keywords on 10.000+ websites. Later on, we created internal tools for managing Facebook campaigns for businesses that were chosen by Facebook into Facebook Accelerator. These tools eventually became ROIhunter.com. Then we created platforms openshop.io, arbitreo.com and a suite of online-to-offline technologies for retailers.
We see that our technologies are making our clients more successful and even inspiring giants such as Facebook and Google, but we are just in the beginning. We have decided to invest 1M EUR over the course of 5 years into Innovation Lab with a mission to bring new ad technologies that enable clients to grow using big data and personalized creatives at scale.