The success of dynamic ads on Facebook is influenced by the right setting. You can use tools right from Facebook or third-party developers which can help you find technical issues or new potential. In this article, we're going to show you Pixel Helper and tools from Business Manager, which can help you to improve the function of your Pixel and performance of your Catalogs.
The right setting of your pixel into the page source is key for the correct performance of your Dynamic Ads. Thanks to the pixel we are able to measure events individually, optimize adverts and create custom audiences. An event is a specific action which users did on your website. You can choose from standard events like “View Product” or “Purchase” or you can make your own event if needed. The right setting of these events is an important part of Facebook advertisement and it is a mistake most people make.
Facebook Pixel Helper
It is a clever and easy to use tool that is installed as an extension from Chrome Store into the Chrome browser. The popup will tell what pixels were found on the page, and whether they have loaded successfully. If your pixel loads correctly and isn’t reporting any errors, you won and it's time to start running ads. The tool will alert you in case of any errors within the pixel settings.
Common errors that Pixel Helper reports are:
Pixel failed to load
- This could occur due to an error in the pixel code, but could also happen if the pixel fires on a dynamic event.
Pixel activated multiple times
- It means that a pixel with the same ID and event name was sent multiple times to Facebook.
Pixel settings in Business Manager
You are able to verify the pixels settings in Business Manager too without install any extension to your browser. You can find active pixels in Business Manager in Events manager > Pixels. After clicking on a pixel you will find active events and information about how many times they were fired. If any event isn’t working correctly you will see an alert icon.
The RED alert means critical issues which need to be repaired.
The ORANGE alert means issues that don’t restrict Pixel functionality but will help you if you fixed them. After clicking on an alert you will find what type of issue this is and how to fix it. A list of the found issues can be found after clicking on the pixel in the Diagnostics site.
We recommend you to try a new tool called Test Events which can help you verify your pixel too and even give you more information. You will find it in Business Manager on the Test Events site. For usage of this tool you will need to open a new tab in your browser where you will verify the pixel settings. This tool is working only at the moment when you are on the website. During your page visit, you will see in the Test Events which events are activated. After that you can sort the aresults by activity type or activity details.
Facebook Analytics is another way how to verify a pixel. Facebook Analytics is a powerful analytic tool which can help you understand a user’s behavior on your website, fan page or in a mobile application. Do you want to know which age group performs better? No problem, you will get it in one click. These results you will find on every active event and you are able to focus more on progression trends.
If you want to know whether you events are firing in real time, you will find it in the Event Debugging site. The results can be filtered according to the type of event or operating system of the device.
This is a very useful and important section for you in the product catalogue section. You could find here all the problems that your product catalogue has and the reasons why Facebook is not able to learn the most about it and provide you the best optimisation. The better you have your catalogs and pixels, the better results you could achieve. Go to Business Settings > Catalogs > Diagnostics. There you will found information regarding the connected feeds with your catalog and alerts.
- The RED warning messages are the critical errors and they need to be fixed.
- The ORANGE warning messages are just warnings and it is not that important to get them fixed. But of course for perfect condition of your products you should fix them as well.
- If you see a GREEN check mark, everything in your catalog is set up correctly.
After clicking on one of the alerts you will be redirected to that page so you can fix the issue.
Most common feed errors:
You haven't set up a feed for this catalog yet
- This alert means that you do not have a catalog attached.
Your feed had one or more errors when uploading
- Go to Catalogs > Product Data Sources and select a source where you have the troubleshoot. There you will find what the issue is and how to fix it.
Your Product sets contain 0 items
- Check if your XML feed is without bugs and contains products. If everything is working well, create a new Product set.
Another important section which you would need to check is called Event Data Sources. You will find it also in the product catalog on the top menu. Here you would see data sources you are using for this catalog, so for example all the pixels connected.
Once you are on this step, you are able to analyze how “healthy” your product catalog is. Facebook is recommending your match rate of your FB pixel with the product IDs in your catalog to be at least 90%. What you can do is to check the reasons why this is happening. One of the most common reasons is that the products on the website are not in the source feed or in the product catalog. Then you can download a list of unmatched products and send it to the IT guy responsible for feeds.
Facebook attaches great importance to the settings of your advertising account, so we recommend paying attention to it.
Published: 5. 3. 2019
Facebook Ads Specialist
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