As Google Premier Partner, we are testing one of the most efficient ways how you can measure brand campaigns. Together with our client, hobbymarket Bauhaus, we are happy to try new Google Analytics Attribution Model which takes into account not only ad clicks but also ad views.
Full value (Impressions Adjusted) Model includes banner and video views in the conversion path. It used to be possible only with ad clicks activities so far. Thanks to this unique method of measurement you can find out how brand campaigns affect users‘ decision-making process. You can also compare branding costs with campaign results to see the campaigns‘ effectiveness. With this attribution model, Google Analytics caught up with Facebook After View / After Click measurements.
We chose Business Factory due to its partnership with Google and Facebook. Access to non-public features allows us to gain a competitive advantage.
