As Google Premier Partner, we are testing one of the most efficient ways how you can measure brand campaigns. Together with our client, hobbymarket Bauhaus, we are happy to try new Google Analytics Attribution Model which takes into account not only ad clicks but also ad views.
Full value (Impressions Adjusted) Model includes banner and video views in the conversion path. It used to be possible only with ad clicks activities so far. Thanks to this unique method of measurement you can find out how brand campaigns affect users‘ decision-making process. You can also compare branding costs with campaign results to see the campaigns‘ effectiveness. With this attribution model, Google Analytics caught up with Facebook After View / After Click measurements.
“We chose Business Factory due to its partnership with Google and Facebook. Access to non-public features allows us to gain a competitive advantage.”
Published: 23. 4. 2019
We’ll take your business to the next level.
Our Click & Play recruiting video won 1st place in RAA 2019
Do you work in HR and look for a really unconventional and funny recruiting video? Then you must have come across a Deloitte New Zealand interactive v...Read more
5 actionable news from our day in Facebook
We are bringing you insights and news directly from the source as we went to Facebook, Dublin for a special day full of workshops and sharing knowledg...Read more
Storytelling in Google Ads has never been so easy
Do you have a lot of interesting videos? Are you wondering how to make video promotion more attractive to your target audience? Maybe Video Ad Sequenc...Read more