InSPORTline’s management has decided to entrust their social networks in the Czech Republic and Slovakia to Business Factory. In addition to a sports community of 275,000 fans, the collaboration also affects their motorcycle brand W-TEC. The goal is not only to increase fans and engagement, but also to promote sales.
First, Business Factory started to manage the Czech profile of the W-TEC motorcycle brand, where the agency managed to increase the number of followers on Instagram threefold during the first month while achieving a 400% increase in engagement on the Facebook page. Based on these results, the company decided to expand its cooperation with the inSPORTline profile and social management of both brands in Slovakia. Over the course of the collaboration, the agency has managed to achieve a return on advertising spend (ROAS) of over 400%, while the most profitable contribution to the W-Tec profile was over 9500%.
“We see the communication of our brands on social networks as an essential element not only in building the brand, but in the whole relationship with the customer. We were therefore looking for a strong partner with experience and specialization directly in this topic. We found both at the Business Factory, and we were met with an entertaining yet professional approach at a level that you rarely find in the social media field.”
InSPORTline is a Czech manufacturer and importer of fitness equipment, sports goods and leisure products. It also owns the W-TEC motorcycle accessories brand. In the Czech Republic and Slovakia, it operates online stores and a network of brick-and-mortar stores.
Published: 7. 10. 2019
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