Third place in the Internet Effectiveness Awards is the success for Business Factory! And many congratulations should go to Lenka Multáňová. With her Raiffeisenbank Quick Loan campaign, an expert jury was convinced that it would be worthwhile to achieve six-times lower prices and a 5.90% conversion rate. This deserves appreciation.
We have succeeded in the category of "Banking, Insurance, Finance," but this is not the first time we have competed in the IEA Effective Digital Project. Previously, we also won 1st place in the same category for the client Česká spořitelna (2014) and 2nd place in the category "Consumer Goods, Services" for client ZOOT (2016).
The competition is organized by the Association of Internet Solution Providers and is evaluated by an expert jury. The benchmark for project evaluation is overall success in relation to project costs and percentage of expression in an ROI calculation.
In Czech, you can read more about the case study in our magazine Newsfeed.cz.
Social Media Specialist