It is clear that Facebook is doing everything in its power to keep advertisers happy and help them reach their advertising goals. They do so by releasing new ad formats like Collection Ads for Instagram and Carousel Ads for Instagram Stories, or by allowing them to target new audiences like people who have interacted offline with your business, or who are in the early trip planning process, or even by “creating” new ad placements where advertisers can display their ads like the recent ads spotted in Marketplace.