Have you ever wondered what it takes to achieve excellence in the gaming industry? Did you know that only 10% of gaming companies achieve this level of success? In this blog post, we’ll take a deep dive into the story of a gaming company that started from humble beginnings and went on to achieve excellence in the gaming industry. You’ll learn about their journey, the challenges they faced, and the strategies they used to overcome those challenges.
Our client, a major player offering services such as gambling, sweepstakes, and tournament games, faced unique challenges in advertising on Facebook. With a substantial annual budget exceeding $1,500,000, they encountered setbacks despite completing the special approval process for their dozens of ad accounts.
The primary challenges for this Client were related to the nature of their business. These activities fall under a sensitive vertical for online advertising platforms, requiring additional scrutiny and approvals. Despite completing the special approval process for all their accounts, they faced ongoing challenges in promoting their gaming services on Facebook such as blocked ad accounts.
Even after successfully obtaining the special approval, our client encountered a setback when some of their accounts faced restrictions from advertising on Facebook. This posed a significant obstacle to their advertising efforts and required immediate attention.
As a premium partner with Facebook, the marketing team employed a strategic approach to address the issues promptly:
1- Expedited Special Approval:
- With our premium partnership with Meta, our team followed up diligently with Meta support to expedite the special approval process. This proactive engagement helped reduce the time required for obtaining approvals.
2- Account Restriction Appeals:
- When faced with account restrictions, our team swiftly submitted appeals to Meta. These appeals were supported by a thorough understanding of the platform’s policies and guidelines, emphasizing compliance with advertising standards. The premium partnership facilitated a faster response from Facebook, allowing for the swift resolution of account restrictions.
3- Continuous Follow-Up:
- Our team maintained regular communication with Meta, ensuring that any issues were promptly addressed. This proactive approach contributed to a smoother advertising experience for the client.
Through the strategic utilization of our premium partnership. Our team successfully reduced the challenges that our client faced. The special approval process, swift resolution of account restrictions, and continuous follow-up efforts allowed the client to resume their campaigns smoothly.
In the ever-evolving online gaming industry, partnering with experienced professionals and utilizing premium partnerships can make a substantial difference. Our success story showcases the effectiveness of a strategic approach in overcoming challenges and ensuring uninterrupted advertising on Meta. For businesses in sensitive verticals, proactive engagement and continuous follow-up are crucial elements in maintaining a successful online presence.
If you wanna know more about how we can help your business thrive, please connect with us today!