It is clear that Facebook is doing everything in its power to keep advertisers happy and help them reach their advertising goals. They do so by releasing new ad formats like Collection Ads for Instagram and Carousel Ads for Instagram Stories,  or by allowing them to target new audiences like people who have interacted offline...

The economy is at its height. Companies are thriving and are not afraid to expand abroad. In their initial enthusiasm, they create a new website, plan marketing strategies, and prepare campaigns. Unfortunately, they often don’t pay much attention to the most crucial part – choosing the right market and an appropriate entry strategy. It sounds...