We spend on average two hours a day on social networks, most of them on mobile phones. No wonder that “mobile first” ad optimization is an alpha and omega for marketers. Every year, Facebook proves that it is number one in the area of social networking and constantly comes up with more possibilities and uses....
We are delighted to be proud of this success! Our congratulations to Monica Homolková and her successful campaign on Letenky.cz for STUDENT AGENCY. Using new features of dynamic ads for flight tickets, she managed to reduce the CPA to half and won 2nd place in the Internet Effectiveness Awards 2019.
The Leaders’ Factory in Business Factory! Are you curious about what this means? This new internal project focuses on people development according to our company values.
We are bringing you insights and news directly from the source as we went to Facebook, Dublin for a special day full of workshops and sharing knowledge. Nikol Chmelíčková brings you the 5 most important news in a brand new article. Read about an interesting typology of customers based on the length of attention and...
Our new department is called Innovation Lab. We have set a goal to develop our clients by analyzing user data, building on personalized advertising and developing unique advertising technologies. At Business Factory we see the future of marketing at work with big data and we have decided to invest one million euros in this area.
Presentations full of funny GIFs, dozens of speakers, Facebook campaigns at home and abroad, news, trends, case studies. This is how this year’s Newsfeed DAY, the only Facebook marketing performance conference in the Czech Republic, could be summarized in a few words. In case you missed it, we’ve written a report for you, so that you’re...
Last year we managed our clients’ investments in online advertising of an amount of € 20 million. Thanks to the growth of our five branches, we expect to double this amount by 2019. This year’s focus will be on working with retailers who we offer a special Retail Accelerator program.
We have been successfully managing performance campaigns for individual brands belonging to Groupe SEB (Tefal, Rowenta and Krups) in the Czech Republic, Slovakia and Hungary for almost 3 years. Tefal’s management has recently decided to entrust Business Factory with management of its social networks. The advantage of this change is a unification of communication style and a...
Since August 2018, Business Factory has had 5 branches. Along with Brno, Prague, Warsaw and Dubai, we have now added Bratislava. You could say the new opening was a present for the 9th birthday of our company.
Third place in the Internet Effectiveness Awards is the success for Business Factory! And many congratulations should go to Lenka Multáňová. With her Raiffeisenbank Quick Loan campaign, an expert jury was convinced that it would be worthwhile to achieve six-times lower prices and a 5.90% conversion rate. This deserves appreciation.
