Facebook will be eliminating the 28-day attribution window and replacing it with a 7-day click-through attribution window as early as January 2021, citing “Upcoming digital privacy initiatives affecting multiple browsers”. What is an attribution window  When someone views or clicks on your ad and then performs an action that matters to your business, i.e a...

We spend on average two hours a day on social networks, most of them on mobile phones. No wonder that “mobile first” ad optimization is an alpha and omega for marketers. Every year, Facebook proves that it is number one in the area of social networking and constantly comes up with more possibilities and uses....

InSPORTline’s management has decided to entrust their social networks in the Czech Republic and Slovakia to Business Factory. In addition to a sports community of 275,000 fans, the collaboration also affects their motorcycle brand W-TEC. The goal is not only to increase fans and engagement, but also to promote sales. 

In addition to Facebook, Instagram is another advertising platform that you can use as a marketing tool for your ads. Since Instagram has been part of Facebook since 2012 (similar to WhatsApp), you can easily set up Instagram ads in Business Manager. However, Instagram has some specific features, which we will focus on in the...

The ability of sentiment evaluation in our surroundings is the key skill for human life. It is a great value also for every marketing oriented company. You will find an ideal indicator for this on Facebook. You just have to choose the right view and be ready to process a little bit of data.

One of the most important factors that directly affects Facebook Ads performance is choosing the right bid cost strategy. The lowest cost or the target cost? Which strategy is the best solution? We ran tests on these strategies and will share the results with you.  

You can choose from many ways to increase the amount of your followers on Instagram. Instagram itself has started to provide us with IG ads. These ones have automatic settings which are managed directly inside the Instagram app. We tried to find out if its better to choose the automatic settings in the app, if...

The success of dynamic ads on Facebook is influenced by the right setting. You can use tools right from Facebook or third-party developers which can help you find technical issues or new potential. In this article, we’re going to show you Pixel Helper and tools from Business Manager, which can help you to improve the...

Facebook ad texts are one of the factors that influence the success of each ad. When creating ad texts, it’s important to focus not only on brief messages with a clear CTA (call to action), but also on a well-chosen communication style, ad targeting, and, last but not least, the length of your text. 

Facebook recently introduced a new “Personalization” feature, or “Asset Customization,” which is based on selecting different creative sizes for different placements. At Business Factory we began testing immediately, and we’ll share the results in this article.