TikTok, the leading social network for short videos that currently sees exceptionable growth, has recently launched its advertising program for companies. ByteDance, the company behind TikTok, now operates in the markets which are key to us (Poland, Czech Republic), it has been a logical step for us to expand our portfolio with TikTok Ads.
TikTok’s audience is generally younger than whom you find on Facebook or Instagram. In the last months (especially during COVID-19), however, the age range has expanded and now, more than 50% of TikTokers are adults (18+) (more specific demographic data aren’t publicly shared by TikTok). That is why TikTok advertising now gains such traction, and why we see so much potential in it for brands.
Thanks to the broad range of formats and optimization options, TikTok can easily cover the entire funnel. Although it is important to approach the platform and its users differently than on other platforms, TikTok advertising can be very effectively implemented in an online strategy.
TikTok offers media buying both through auction and reservation: