Up to 86% of shoppers were reached by digital ads in the 2017 pre-Christmas period. And as Christmas gets closer, every good PPC specialist should start to think about how to prepare and fine-tune the campaigns to the last detail.

On Black Friday, shops are always bursting at the seams. People start shopping for Christmas and want to take advantage of every discount and event. Black Friday is on Friday, November 23 this year, but discounts often last throughout the weekend. This is the starting point of the Christmas shopping fever, which is also supported...

Building your business just on performance-based advertising is almost as foolish as chasing after money and career without taking care of your physical and mental health. Though it might work for a while, the “repair costs” in the future will be enormously higher. Big e-commerce players understand this and are guarding their brands with their...

Community Leadership Circles (CLC) is a program for local admins of Facebook groups, pages or events to connect administrators with each other and allow them to learn from each other. 

It is clear that Facebook is doing everything in its power to keep advertisers happy and help them reach their advertising goals. They do so by releasing new ad formats like Collection Ads for Instagram and Carousel Ads for Instagram Stories,  or by allowing them to target new audiences like people who have interacted offline...

The economy is at its height. Companies are thriving and are not afraid to expand abroad. In their initial enthusiasm, they create a new website, plan marketing strategies, and prepare campaigns. Unfortunately, they often don’t pay much attention to the most crucial part – choosing the right market and an appropriate entry strategy. It sounds...