By

Renata Ekine
Dynamic ads are a great way for advertisers to create highly personalized ads that promote products to the right people at the right time, i.e. where they are currently in their customer journey. Although Dynamic ads are typically associated with e-commerces, the cases below might make you reconsider! Dynamic ads for non-e-commerce business! Depending on...
Facebook will be eliminating the 28-day attribution window and replacing it with a 7-day click-through attribution window as early as January 2021, citing “Upcoming digital privacy initiatives affecting multiple browsers”. What is an attribution window  When someone views or clicks on your ad and then performs an action that matters to your business, i.e a...
It is clear that Facebook is doing everything in its power to keep advertisers happy and help them reach their advertising goals. They do so by releasing new ad formats like Collection Ads for Instagram and Carousel Ads for Instagram Stories,  or by allowing them to target new audiences like people who have interacted offline...