By

Nikola Stankovicova
In addition to Facebook, Instagram is another advertising platform that you can use as a marketing tool for your ads. Since Instagram has been part of Facebook since 2012 (similar to WhatsApp), you can easily set up Instagram ads in Business Manager. However, Instagram has some specific features, which we will focus on in the...
One of the most important factors that directly affects Facebook Ads performance is choosing the right bid cost strategy. The lowest cost or the target cost? Which strategy is the best solution? We ran tests on these strategies and will share the results with you.  
Facebook ad texts are one of the factors that influence the success of each ad. When creating ad texts, it’s important to focus not only on brief messages with a clear CTA (call to action), but also on a well-chosen communication style, ad targeting, and, last but not least, the length of your text.