By

Martina Esterkova
Our new department is called Innovation Lab. We have set a goal to develop our clients by analyzing user data, building on personalized advertising and developing unique advertising technologies. At Business Factory we see the future of marketing at work with big data and we have decided to invest one million euros in this area.
As Google Premier Partner, we are testing one of the most efficient ways how you can measure brand campaigns. Together with our client, hobbymarket Bauhaus, we are happy to try new Google Analytics Attribution Model which takes into account not only ad clicks but also ad views. 
Last year we managed our clients’ investments in online advertising of an amount of € 20 million. Thanks to the growth of our five branches, we expect to double this amount by 2019. This year’s focus will be on working with retailers who we offer a special Retail Accelerator program. 
We have been successfully managing performance campaigns for individual brands belonging to Groupe SEB (Tefal, Rowenta and Krups) in the Czech Republic, Slovakia and Hungary for almost 3 years. Tefal’s management has recently decided to entrust Business Factory with management of its social networks. The advantage of this change is a unification of communication style and a...