The economy is at its height. Companies are thriving and are not afraid to expand abroad. In their initial enthusiasm, they create a new website, plan marketing strategies, and prepare campaigns. Unfortunately, they often don’t pay much attention to the most crucial part – choosing the right market and an appropriate entry strategy. It sounds cliché, but it is very important. Ignorance isn’t bliss, and mistakes can result not only in huge costs but also in a poor reputation of the company abroad.