Building your business just on performance-based advertising is almost as foolish as chasing after money and career without taking care of your physical and mental health. Though it might work for a while, the “repair costs” in the future will be enormously higher. Big e-commerce players understand this and are guarding their brands with their life. Small e-commerce businesses often disregard brand building though, justifying it with time/money restraints and low return on investment in the short term. We’ve put together a list of important steps to take!